Oui - a story of passion that turned into love and ultimately a calling.

Oui Heritage

Back then, in the economic boom of the early fifties, Munich began to turn into a metropolis.  Together with her husband Mendel, Paula Gottesdiener founded the first label "LaGotte" for children's clothes, with the aim of offering people what they were missing - pretty and functional clothes for children.

When Nathan, Paula's son, discovered the world of women's fashion in the 60s, the development of the company took its course. Together with his wife Yael, the company took a new direction and focused on young fashion for women under the new name "Miss Lagotte".

In 1972, the company found its current name Oui - a positive attitude to life concentrated in three letters.

In the era of platform shoes and bell-bottoms, the slogan was added: "the young fad from Munich". Thus Oui was clearly at home and yet at home all over the world. Today with over 1,000 points of sale in Germany and 1,500 points of sale abroad. Since 1998, the family business has been run by the third generation, Daniel Gottesdiener.

Oui-Our Family

It's the women who inspire us - for them we design collections that are tailored to their fascinating personality down to the last detail. Our style is calm and unique. Trend-conscious, full of life and effortlessly stylish, it corresponds to the uncompromising individualism that characterizes the Oui woman.

Today's Oui woman loves to be a woman and expresses herself through what she wears - naturally and confidently. In our fashion, she should be allowed to live this feeling. Fashion that is always a bit different and yet always itself. Unmistakable and unmistakable.

For us, fashion means playful, colorful and innovative. It is extravagant and never subject to fixed norms. For us, the woman who wears them is self-confident, open and individual. She is independent of dictates, free from prejudice and represents an extroverted attitude. Our keywords KNIT. PASSION. LOVE. stand for knitwear in all facets of craftsmanship, unique prints, implemented playfully and exclusively, and our love for everything we do and what we do best - designing new fashion - always made with love. Not only our company history stands for family, but also our community of loyal Oui fans.